In 2012, Google began studying how workers can transform productivity by examining the perfect team. They scrutinized everything from how often they socialize together, to how regularly they communicate, to their personal backgrounds. Like many organizations, Google believed that putting the best people together would create the highest level of productivity. However, no matter what data they collected, they didn’t see any consistent patterns.
What they eventually identified as a consistent thread across successful teams is the group norms. Norms are the rules of engagement, whether clearly articulated or unwritten – these are rules that govern how people function when they get together. The more aligned the group was on these norms, the quicker they were able to get things done.